Small business today has become formulaic and binary. 1. Get seed cash. 2. Embrace marketing. 3. Develop customer base…
Wash, rinse, repeat.
But as a minority woman, you know your experiences are far from formulaic. Starting a small business is hard work — without the added weight of being a minority woman. Where to turn for like-minded women who know the ropes and for the right resources that actually pertain to you? If you are a small business owner, how do you take the next step? What is the next step??
Odyssey takes the guesswork out of starting and running a small business. In these pages you’ll find rigorous networking opportunities, valuable insights and the very best information on all-important analytics to keep your business a well-oiled machine. Whether you’re just starting out or watching yours grow, we’ll provide the resources you need to be a huge success.
Because we feel the key for multicultural minority women to achieve small business success is having a networking juggernaut to rely on, with the power to supply resources and the shoulders to lean on. Odyssey is that and much more.
Find real-world resources that will help keep your business thriving. Hear from women just like you who have been there, done that. Starting today, the focus is on you.